• Common Motors filed to trademark “Buick Electra” with the US Trademark and Patent Workplace.
  • The Electra title lately appeared on an electrical idea SUV.
  • Buick ditched the Electra nameplate after the 1990 mannequin 12 months.

    The Electra title would possibly return to Buick’s mannequin line after sitting dormant for greater than three many years. Nicely, that is if a current trademark submitting by Common Motors is something to go by. The automaker filed to use for the “Buick Electra” mark with the US Trademark and Patent Workplace on December 20, 2021.

    buick electra concept interior


    GM’s resolution to mud off the Electra nameplate is of little shock given the corporate’s pivot to electrical autos. The truth is, Buick revealed an Electra electrical SUV idea automotive on the 2020 Beijing auto present (little question, the actual fact “Electra” and “electrical” share the identical prefix had one thing to do with Buick’s selection of title for the idea).

    As such, we wager Buick will christen its upcoming EV the Electra. Just like the Electra idea, count on the manufacturing Buick Electra to make use of GM’s newest electrical car {hardware}, which matches by the title Ultium. In different phrases, the brand new Electra may share its battery pack choices, electrical motors, and primary platform with different GM EVs, such because the 2023 Cadillac Lyriq.

    That mentioned, we doubt GM plans to easily swap the Lyriq’s Cadillac crest for Buick’s tri-shield badge. If the Electra idea from Shanghai is something to go by, then the potential manufacturing Electra should put on distinct, brand-specific sheet metallic. Whereas we suspect the idea’s scissor-hinged doorways will fail to seek out their solution to the manufacturing car, it’s potential the saleable Electra EV trades the standard two-box physique model typical of most SUVs for the idea’s coupe-like form.

    buick electra concept


    After all, there’s at all times the prospect Buick deviates from the fundamental look of the Electra idea and pins the title to a completely completely different kind of car—presumably one with an inner combustion engine. Likewise, there’s at all times the prospect GM merely filed to trademark “Buick Electra” for no different cause aside from it may.

    Nonetheless, we expect it is no coincidence GM is trademarking a reputation it lately pinned to an idea car designed to point out off the way forward for the Buick model.

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