Beforehand, the CEO headed up Peugeot. As soon as a struggling model on the verge of failure, the French model is now the second best-selling model in Europe. If anybody can pivot Alfa Romeo to success, it is Imparato. He says a very powerful lesson he realized from his days at Peugeot is stability:

“Do not change the technique each morning. Spend your time executing as a substitute of adjusting it. Secondly, shield the worth, [and] the pricing energy. I believe these two factors will do the job. It may take 30 years to construct a model and 10 seconds to kill it.”

One other key to the model’s success comes within the type of F1. Simply six months into this position, Imparato renewed the corporate’s contract with Sauber, noting that it is the solely international motorsport that brings a return on the hefty funding. “It is in line with our nation combine: the Americas, Asia, and Europe. We get worldwide protection. We’re properly related with the Sauber group. It is not an influence relationship; we’re a tribe.”

Hopefully, all these components will mix in a manner that sees Alfa Romeo again the place it belongs: on the prime.

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