Highway safety agency running ads in effort to curb speeding
California Freeway Patrol officer Troy Christensen runs a driver’s license after stopping a motorist alongside Interstate 5 who was suspected of rushing on April 23, 2021, in Anaheim, Calif. The U.S. authorities’s street security company mentioned Tuesday, July 19, 2022, that it’ll spend $8 million on adverts geared toward stemming the rising variety of site visitors deaths attributable to rushing. Credit score: AP Photograph/Chris Carlson, File

The U.S. authorities’s street security company says it would spend $8 million on adverts geared toward stemming the rising variety of site visitors deaths attributable to rushing.

The Nationwide Freeway Visitors Security Administration marketing campaign referred to as “Rushing Wrecks Lives” will run on tv, radio and digitally, concentrating on drivers from ages 18 to 44.

The company says 11,258 individuals died in speed-related crashes in 2020, up 17% from 2019 though there was much less site visitors on the roads in 2020 due to the pandemic. Velocity contributed to 29% of all deadly crashes, with 87% of speed-related deaths taking place on native roads, not interstate highways.

The Governors Freeway Security Affiliation, representing state site visitors security places of work, says the dying pattern continued final with pace killing almost 12,000 individuals in 2021.

“Velocity-related deaths aren’t inevitable,” mentioned Steven Cliff, NHTSA administrator. “They’re preventable, and everybody has a task in addressing this disaster.”

The adverts will run in English and Spanish and air from July 20 by Aug. 14.

The company introduced the marketing campaign Tuesday at an occasion in Los Angeles.

Almost 43,000 individuals have been killed on U.S. roads final 12 months. That is the very best quantity in 16 years as People returned to the highways after the pandemic compelled many to remain at residence.

Visitors deaths rose 10.5% over 2020, the most important share improve for the reason that Nationwide Freeway Visitors Security Administration started its fatality knowledge assortment in 1975.


Almost 43,000 individuals died on US roads final 12 months, company says


© 2022 The Related Press. All rights reserved. This materials will not be revealed, broadcast, rewritten or redistributed with out permission.

Quotation:
Freeway security company operating adverts in effort to curb rushing (2022, July 19)
retrieved 20 July 2022
from https://techxplore.com/information/2022-07-highway-safety-agency-ads-effort.html

This doc is topic to copyright. Aside from any honest dealing for the aim of personal research or analysis, no
half could also be reproduced with out the written permission. The content material is offered for data functions solely.



Source link