Our team

Duncan MacDonald


Originally from the United Kingdom, Duncan has spent the last 18 years living in the States where he is a serial entrepreneur who has had success in retail, the restaurant space and owned a private jet charter business.He has also been involved in multiple startups providing his consulting and expertise in growth marketing and sales teams. Many of the businesses he has been involved with have been acquired or received funding from the likes of Google Ventures. He is a master at bringing vision to life and is excited to be innovating here at CarChing

Tom Gordon


I’ve had a passion for cars for as long as I can remember. I’ve always enjoyed talking with others about anything car-related, and my main motivation for co-founding this company is based off that passion. My background is primarily in technology and consulting, and I knew that if I was able to blend my experience in those two areas with my love for cars, I’d be able to create a solution that would help bridge the gap between consumers and the automotive industry. Simply put, I want to lend my experience to others in an area they’re usually not comfortable with….selling their car.

Will Snow


Since his early days with LYFT, Will has had a passion for disruptive technologies in the automotive space. His goal in founding CarChing, alongside Duncan and Thomas, was to apply that passion for disruption to the relationship between consumers and retail automobile dealerships. He views CarChing as unique to the auto industry in that it provides equal benefit for both private consumers and for the general public. His ultimate goal is for CarChing to help bridge the gap between private consumers and retail dealerships.